Webster City, Iowa … October 8 at 8:30 am there will be 23 senior design students from Iowa State University in Webster City. They will be partnered up with local small businesses to help improve the brand image of each business. The Chamber of Commerce has been working with Professor Paula Curran and Susan Erickson, Place Coordinator at Iowa State University to bring this project to Webster City. Deb Brown, Chamber Director, said “We’re pretty excited about this project. It’s an opportunity for our businesses to have a set of young, fresh eyes create a new design for their store fronts.”
Each student will work with the business to analyze the existing store front and then design a new identity that will communicate a lively contemporary message to current and potential customers. They will consider how this new identity can be applied to signage, both on the storefront and perpendicular to it. The students will redesign the storefront to complete the new look, and apply the new identity to the store front. This is graphic design; they do not work with store interior.
Products expected from the class include 2-5 copies of a written and illustrated report and a pdf file. The report will include design proposals. Design proposals will include identity design, sign design and facade redevelopment suggestions. Webster City will be invited to view final presentations of student design proposals in early November, 2013.
Darcy Swon, inTandem Marketing, said “If you were to bring a professional in for this service the costs could range into several thousands of dollars. The cost for Chamber members is only $50! You are also investing into a student's future career. “
The Chamber has partnered up with the City to complete one vacant store front from beginning to end; from the design to the installation of the design. They would like to show the community what kind of business could be in that storefront.
For more information visit http://www.visitwebstercityiowa.com/downtown-design-project.htm or contact the Chamber at 515-832-2564.